Incisive Health brings together the people who have helped redefine the health policy communications landscape in recent years.
Our international practice is led by our founding partners, Mike Birtwistle, Bill Morgan and Sarah Winstone.
They are supported by an experienced, multilingual and multinational team of consultants, drawn from the worlds of healthcare, politics and communications.
Mike is recognised as an expert in what drives change in health and social care. He has been responsible for multiple award-winning campaigns, leading to wins for patients in terms of earlier and more accurate diagnosis, access to new treatments and improvements in the organisation and delivering of services. He writes regularly for the Health Service Journal and has also been awarded the prestigious Communiquétor of the Year award for delivering sector-leading advice and outcomes.
Bill is a former policy special adviser to the UK Department of Health. He has participated in the UK Government’s delegations to the Organisation for Economic Co-operation and Development (OECD) on medicines pricing and to the World Health Organization (WHO) on the social determinants of health. He has supported the implementation of international health advocacy campaigns, including driving greater awareness of Parkinson’s disease, and has worked with the EU institutions to secure improvement to key aspects of health-related legislation.
Sarah has led high profile international campaigns and programmes for clients on both long-term and acute conditions. With particular strengths in coalition building and activation, she regularly facilitates strategy workshops and bespoke training sessions both for patient groups and multinational companies. She has spoken at a number of international congresses, particularly in relation to oncology – having started her career at the UK’s largest charity, Cancer Research UK, where she headed the parliamentary and campaigning team.
Professor Sir Mike Richards
Francesca Scassellati Sforzolini
Francesca has over 20 years of public policy and corporate communications experience in Brussels and several EU Member States. She has led a number of pan-European initiatives and campaigns for pharmaceutical clients and advocacy groups and has served in senior positions within global multinationals and leading not-for-profit organisations. Francesca holds a Master’s degree in International Relations and Economics from the John’s Hopkins University in Washington, D.C. She is fluent in English, French and Italian and also speaks Spanish and some Norwegian.
Ed joined Incisive Health from a major pharmaceutical company, where his responsibilities included liaising with European colleagues on the impact of EU legislation on the UK life sciences environment. Ed has particular expertise in access to medicines issues and has carried out cross-border analyses of the impact of different appraisal and reimbursement systems on patients’ access to treatment.
Agnes has extensive expertise in the EU regulatory field in public health. Prior to joining the Incisive Health team in Brussels in 2017, Agnes worked in the European Parliament on health policy and EU regulatory matters. She also has experiences in advocacy work, policy research and consultancy. Agnes holds a doctorate degree in Social Sciences from Freiburg University in Germany. Her working languages are English, German and French and she also speaks some Spanish and Turkish.
Christiane is experienced in international policy matters, advising clients on a wide range of issues from health technology assessment processes across Europe to the implications of the EU medical devices regulation. She has worked in Brussels both in the European Commission and the European Parliament, as well as in consultancy. Christiane holds an MPhil in European Politics from the University of Oxford.
During her career in public affairs, Elizabeth has advised clients on the facilitation of partnership working and collaborative approaches for addressing complex health policy challenges. She has been involved in projects relating to medicines optimisation, specialised healthcare and new models of care and has experience of working with international advocacy organisations.
During Jonny’s career in public affairs, he has advised a number of global clients to influence change on a wide range of issues, including new models of care, the clinical workforce, primary care, health technology and infrastructure, and social care funding. Prior to entering consultancy, Jonny gained experience working for a Member of Parliament and in the Policy and Strategy team at a local authority.
Rosie has advised clients on a range of policy issues across the health sector, from complex disease areas through to the development of the provider landscape. She has a wealth of experience working with senior NHS leaders, hospitals, trade unions and professional membership bodies, as well as providers into the NHS, including biotech companies.
Prior to joining Incisive Health, Aalia studied for an MSc in Cardiovascular Science at University College London after graduating with a first class degree in Human and Medical Science. She supports clients on issues ranging from public health interventions through to care for people with long-term conditions. Aalia has a particular interest in healthcare access in developing countries.
Greg has advised a number of global companies and patient groups on high profile policy and political communications at both international and national levels. He works closely with a coalition of international charities to improve disease outcomes for lung cancer patients across the globe. He previously gained experience in campaigning at Alzheimer's Society, where he supported the work of a multinational campaigning and research consortium.
Jack is an experienced health policy consultant with expertise spanning the independent healthcare sector, technology assessment processes and specialised commissioning. Jack works with pharmaceutical companies, independent healthcare providers and campaign groups in public affairs and media relations in the UK and EU, having joined Incisive Health from a policy and communications consultancy.
Kieran joined Incisive Health from a specialist public affairs agency, where he helped clients understand complex public sector stakeholder and policy environments. He advises multinational pharmaceutical companies and charities on a range of policy and communications issues. He holds a degree in History from the University of Oxford and a Masters from King’s College London.
Prior to joining Incisive Heath, Maddy worked in the Communications Team at the Nuffield Trust, a health policy think tank, where she had a broad remit of events, marketing and stakeholder engagement. Maddy currently advises clients on issues ranging from public health interventions to genomics.
Prior to joining Incisive Health, Neena worked closely with ministers in the Department of Health and on government policy, including support for victims of international disasters. She studied an MA in Medical Law and Ethics, covering international legislation such as the European Convention on Human Rights. Neena currently advises multinational pharmaceutical companies and charities on a range of complex issues.
Toby joined Incisive Health from the parliamentary office of George Freeman MP, where he supported him in his role as Government Life Sciences Advisor. He currently advises clients on issues such as genomics, health technology assessment and HIV care.
Will has a background in healthcare communications, with a focus on rare diseases and specialised commissioning. He works with pharmaceutical and charity sector clients across multiple disease areas, supporting them on issues ranging from reimbursement campaigns to policy analysis.
Henry joined us after completing an MA in Governance and Public Policy at the University of Sheffield, having previously been awarded First Class Honours with Distinction for his BA in Politics with International Relations at the University of York. Prior to joining Incisive Health, Henry had written on global health for an academic journal and he now advises clients on a range of issues including corporate strategy, NICE reform and care for people with long-term health conditions.
Prior to joining Incisive Health, Klark was a published researcher for King’s College London and then worked in the Secretariat of the European Parliament before joining a consultancy specialising in EU affairs. He holds a first-class BA in European Studies from King’s College London, a MSc in EU Politics from the London School of Economics and speaks fluent French.
Prior to joining Incisive Health, Oliver worked for a Member of Parliament. He graduated from the University of Sheffield with a BA Hons in Politics where he studied a variety of topics related to global health, culminating in his dissertation that focused on the international response to HIV/AIDS in developing countries.
Before joining Incisive, Thomas spent over four years in Parliament working on a range of successful health-related campaigns – most recently for the Labour MP Diana Johnson, where he led her work on the Infected Blood Inquiry and reproductive healthcare law reform. He holds an MSc in Social Policy (with Distinction) from the LSE, and currently advises clients on issues ranging from the social care provider market to access to specialised treatments.
Zain joined Incisive following the internship programme in May 2017. Prior to joining Incisive Health, Zain obtained a BSc in Pharmacology, specialising in Neuropharmacology. Zain went on to complete a Masters in Policy Studies from the University of Edinburgh and currently supports clients on a range of issues from pharmacy reform to public health interventions.
Brice joined Incisive Health in November 2016 as the Director of Finance and Operations, responsible for Finance, Legal, Controls and Operations. Prior to this Brice worked for 10 years at an international consultancy as a Finance Controller. He started his career in Brussels and moved to London in 2011. Brice is an Associate Chartered Management Accountant and holds an Accounting degree from EPHEC.
Sue joined Incisive Health in March 2014 as Office and Operations Manager and ensures smooth day-to-day running of the office. Sue has extensive experience in financial management and administration, partly gained over eleven years working for an international publisher. She oversees Incisive Health’s invoicing arrangements and relationships with suppliers.
Laura is Incisive Health’s Personal Assisant, responsible for providing the founding partners and team with administrative support.
We are keen to hear from people who are passionate about health and committed to making a difference for patients. If you’d like to join our team please get in touch.
Photography by Lisa Bretherick.